Tagged with 'Clyde Hemminger'

Tips for Writing Pay Per Click Ads for a Pressure Washing Business

This article is the third in a four part series of articles on pay per click advertising for power wash contractors. The first article focused on global changes that you can make to campaigns. Article two explored keyword settings. This article will give tips for writing pay per click ads for a pressure washing business, and the fourth will discuss what should happen after your ad is clicked.

Ads that appear in search results are brief. One word can sometimes drastically increase conversion rates. Some ads get a lot of clicks, but none of the clicks convert. It may take a you a few tries to figure out what works best.

Be Scientific

Create multiple ads within each one of your ad groups, and monitor your variables. Your potential customers will only see one of your ads displayed at a time. So it is okay if each ad is almost exactly the same as the last ad.

Start by choosing a headline that is rich with keywords from your ad group. Then alter the headline by arranging the order of the keywords or using close variants of those keywords. Keep everything else in the ad the same. This way you can A/B test to see which headline works the best.

After you have created a few good headlines, you can start optimizing your ad content. Use the same A/B strategy with your ad content that you used with your headlines. Try to give the user some idea of what they will see on your landing page when they click your ad. Sometimes just switching the top and bottom lines can impact your click through rate. Keep making adjustments until you find what works best.

Your display URL does not have to match your destination URL. The domain must be the same, but the content after the slash can be used to give additional clues about the content of your landing pages. This is another place to try and use keywords that may match search queries.

Sell Your Services Not Your Price

Avoid phrases like, "Our Prices Can't Be Beat." They will often bring in the wrong kind of traffic. These people will click your ad and immediately start looking for pricing information. Unless you can give them the "right" price, they are likely going to leave your site without contacting you.

Use Ad Extensions

Ad extensions appear below your search network ads and add valuable information for your potential customer. They can improve your visibility. When two ads have the same bid and quality, the ad with extensions will be chosen over the ad without extensions. There are several types of extensions. The most relevant extensions for power wash contractors are described below.

  • Call extensions allow users to call you directly from your ad. You can track the calls and count them as conversions

  • Location extensions are excellent for businesses that have a physical location. Mobile device users can click through and get directions to your facility. Perfect for truck wash bays, or other stationary power washing facilities.

  • Previous visit extensions let users know if they have visited your site before, and how many times they visited. This extension can help you build repeat business. A home owner may not remember the name of the company who cleaned their driveway last month, but they remember what your website looked like. This extension can tell them how many times they have visited your site, and even when they visited.

  • User review extensions show positive reviews from third party sites. Users will click through with more confidence, and are far more likely to contact you once they have visited your site.

  • Site links show users some of the most important pages on your site. They can help them land on the right page and get the information they need to make a purchase decision.

Top ad position is not just awarded to the highest bidder. According to Google, "Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats." Google wants to present the most relevant information possible when a user searches for content. Make sure your keywords match your ad content and your landing page content. Test and make adjustments to your ads to increase your conversion rates. Small changes can have a big impact on your bottom line.

Pay Per Click Keyword Management Strategies for Pressure Washing Contractors

This article is the second in a four part series of articles on pay per click advertising for power wash contractors. This first article focused on more global changes that you can make to campaigns and ad groups to make sure your ads are being shown at the right time and in the right places. This article will discuss keyword settings. The next article will give tips for ad writing, and the fourth will discuss what should happen after your ad is clicked.

Key Words

Search ads are triggered by keywords. Many people start with long keyword lists and try to get their ad in front of as many people as possible. Strategic pay per click keyword management will help your ads get in front of the right people.

Use Long Tail Keywords

Keywords like <power washing> are way too broad for most power washing contractors. People who type <power washing> into a search field could be looking for <power washing advice> or <power washing supplies>. Neither of these searches should show an ad for power wash contracting companies. Long tail keywords are groups of words. Phrase snippets that are more specific than individual words. <wood deck washing service> would be a better choice. Long tail keywords are more like a fishing lure than a fishing net. They will catch the people who are really searching for what you offer. This will help your ad rank because your ads will be more closely related to the user's search.

Use Keyword Match Types

Keyword match types (sometimes called keyword modifiers) are special tags that you can add to your keywords to make them more specific. These modifiers are the key to a successful ppc strategy. There are four types of keyword modifiers.

  • Broad match keywords are the default setting.

    • If your keyword is <power washing services> your ad may show for <power washing equipment> or even <janitorial services>

    • Broad match searches can be modified with a plus sign (+) before any word in your phrase. This action lets search engines know that that word should be in the search, but the other words can still change. So if we said <+power washing services>, our ad would show in searches for <power washing contractors> or <power tools>

  • Phrase match keyword modifiers tell search engines to match your ad to a specific phrase. They are surrounded by quotation marks ("your phrase").

    • If you use a phrase match for "power washing services" your ad might show up in searches for <cheap power washing services> or <power washing services in Dallas, Texas"

  • Exact match keywords will show your ads only when a search matches a phrase or a close variation of your phrase with nothing before or after. They are surrounded by [brackets].

    • Use them carefully. If you use exact match keyword [power washing contractor] your ad will only show for that search and maybe <pressure washing contractor>

  • Negative keyword modifiers tell search engines to never show your ad for a particular keyword. They are marked with a minus symbol (-).

    • Use them if you discover that your ads are appearing in unrelated searches. For example, a truck washing company may not want to appear in searches for <car wash>. They wash big rigs, and RV's. This is probably not the place where most people would want to bring the family car. So we could use the minus sign with the keyword <-car wash> to try and stop some of those searches.

A low click through rate means that your ads are not matching search queries. A perfect score would be one click for one impression. A 2% click through rate is a more realistic target. Keep your keyword groups really focused. Pause keywords with low quality scores. Use Google's "Ad Preview and Diagnosis" tool to test your keywords. Aim for the most relevant searches for the highest quality clicks.

Pay Per Click Advertising for Power Wash Contractors-Targeting Your Audience

This article is the first in a four part series of articles on pay per click advertising for power wash contractors. This first article focuses on more global changes that you can make to campaigns and ad groups to make sure your ads are being shown at the right time and in the right places. The next article will discuss keyword settings. The third will give tips for ad writing, and the fourth will discuss what should happen after your ad is clicked.

Target the right audience with pay per click advertising

Pay per click advertising can be an extremely cost effective way to advertise a power washing business. You can reach specific people exactly when they are searching for what you offer, and pay only when they click on your ad. But, the wrong settings can blow through your advertising budget before your ads reach the right people. A few tweaks can help you get the best return on your ad spend.

First off, some clarification. The two most common advertising strategies online are pay per impression (CPM), and pay per click (PPC). In a pay per impression strategy, you pay every time your ad is seen, even if the viewer doesn't click through to view your website. CPM is most commonly used for brand awareness, and retargeting. Pay per click is what we will discuss here. Pay per click is most commonly used for lead generation. Our objective is to turn more of those clicks into leads.

There are several ad formats. Image ads, video ads, rich media ads and text ads. This article will focus on text ads that appear next to search results. If you are new to online advertising, this is a great place to start advertising your power washing business. You can get started with a relatively small budget, and there are no special graphic design skills required.

Aim for a Bullseye

The most powerful thing that pressure washing contractors can do to increase their pay per click return on investment is to use location targeting. Many times, advertisers will select a specific city, but not everyone in a major metropolitan area is going to be interested in your services. It is possible to set up a campaign that targets individual zip codes. If zip codes are a bit too specific, you can drop pins on a map and set up a certain radius around those pins to target specific neighborhoods. Target the areas that are most likely going to buy your services.

Don't Spread Your Budget Too Thin

At the time of this writing, Google is the most popular search network. Bing / Yahoo is the second most popular. Both networks have ppc ad services. But, it may not be a good idea to set up multiple accounts if you have a limited budget. A larger daily budget allows you to bid more aggressively for individual clicks, and still have plenty of clicks. Focus your attention and money on the network that brings the most organic traffic to your site.

While you are looking at site traffic, look at peaks and valleys in visitor rates. If more people are visiting your site on a specific day or time, you can set your ads to run only during those times. If you are not sure if you want to restrict it that much, you can set the bid to decrease or increase by a certain percent during specific times. This way, your ad will run all of the time, but you will bid more aggressively during peak times.

Another way to conserve your budget is to target specific device groups. If more of your clicks are coming from desktop computers, you can adjust your bids so that they are more aggressive for that platform. Mobile internet traffic is growing, but you may not have a site that is optimized for mobile users. In this case, it may be in your best interest to lower your bids for mobile devices to avoid paying for a bounce.

Budgeting and bidding can be difficult at first. Increasing your max daily budget will not always get more clicks. Increasing your max cost per click does not mean that your ad will automatically rank higher. Strategies to increase click through rates and ad rankings will be the topic of future articles. Your homework for this week is to study the demographic and geographic data of your visitors, and use that data to adjust your ppc account settings. Spend your money in the right places and at the right times.

Not all Awning Cleaning Jobs Are Exactly the Same

The following is an interview with Wayne Shockey, owner of Specialized Maintenance and Awning Cleaning. Wayne has been cleaning awnings for 20 years, and recently encountered a very unique challenge that turned out to be a very lucrative endeavor. It should be noted that his answers have been edited for the sake of brevity and legibility.

How did you get involved with the project?

I do quite a bit of marketing through the internet and postcards, but this job came from a company that makes and repairs awnings. They do everything but clean and protect the awning, because they don’t have the equipment and knowledge. Sometimes when they are doing a repair they need it cleaned beforehand, because the workers can leave finger prints and smudges all over the surface of the awning. If they don’t have it cleaned beforehand, they often have it cleaned after.

I build relationships with people who can get me into places I can’t get into by myself. In this case, they had worked on this awning before, and they knew that it would be a mess unless I cleaned it first. So we met ahead of time and walked around, took some measurements and photos.

What made this job unique?

The toughest part of this awning was that it was on a hill. So there are only two sides you can work from. The awning was high enough off the ground that my 12 foot ladder would just barely reach it, and it measured about 50 ft by 30 ft. I started cleaning from a window above the awning, but I could only reach about 2/3 of the awning from that angle. I did the rest from the 12 foot ladder. At times I was reaching out as much as 22 feet with my extension poles to get it clean.

How did you determine what equipment and chemicals to bring?

We knew we wanted to clean it. This was a vinyl material built in two sections. One was older than the other. The dirt was pretty heavy. The material was not an expensive material, so it doesn’t hold up well. We decided to use AC-22, because we knew that we needed a chemical that could be mixed extra strong. We also knew that we would need AC-42 Vinyl Awning Restorer. The surface was so dirty that when we removed the dirt, the awning would be faded and the vinyl would be dried out. It doesn’t really look good unless you add the protectant.

I measured the awning and it ended up being 1500 square feet. I knew how much product I would need to get it clean, but I doubled that amount just in case. I located the faucets, and made sure they worked, so that I could determine how much hose I would need. Then I doubled that amount. I even brought an extra ladder. I have a checklist of everything that I need for a job, and I review it before I leave for every job. That way I can be sure I don’t leave anything.

Please describe the process that you used to complete the job.

I arrived on site and set up cones and set my equipment up. The building managers worked with me to prepare for the job. We planned the cleaning for the least busy day of the week. The patio beneath the awning was closed off and the room that I worked out of was empty.

When cleaning an awning, you work a small section at a time. In this case I had to double clean everything, because it didn’t get completely clean the first time. Then I had to rinse really well. The rinse water ran off into some plants that were below the awning, so we didn’t have to worry about runoff.

What strategies do you use to manage client expectations?

I usually tell them that I can get about 80-90% off. Once I was asked why I couldn’t get it all clean. I have to explain that in order to get it all clean, I would need to clean it three or four times, and the extra cost to get that last 10% just isn’t worth it to most people. It’s like doing laundry. Some stains aren’t going to come out. If you clean it too hard, it will just fall apart. What we try to do is give them the best looking awning, that will last the longest, without doing any damage. Rarely have I ever had anyone come back and say that it wasn’t clean. I always remind myself to make sure all areas are covered.

Wayne Shockey teaches our Awning Cleaning Class at Power Wash University.

Find the products mentioned in this article in the Awning Cleaning Chemicals section at PowerWash.com

The Dirty AwningWorking from the Windo
Awning Cleaned without ProtectantApplying Protectant with an Extension Pole

How do I Remove My Name from Google Search Results?

Your name, business name, face, home address, and other personal details will appear online even if you have never touched a computer, and that information could be costing you millions in lost revenues. You should know what people will find when they search for you online, and actively work to manage your reputation.

The first step is to discover what people will find when they search for you. Type your name into several search engines, and see what comes up. Try Google, Bing, Ask.com, Dogpile, and Duck Duck Go. Different search engines may return different results. Look at images if image results are available. Search for usernames, aliases, and all name combinations (ie: First Name, Middle Name, Last Name / First Name only / your name + your business name / your name +your city etc.)

You might be stunned, and overwhelmed. Don’t panic! Most people will never click past page two of search results. So concentrate on the first 20 entries. Then break the results into two groups. Some content you control like your Facebook page, and some content you don’t control like a bad review on Yelp. Start with the content you control. Delete old profiles, blog posts, and unflattering comments. Then search for those comments, and blog posts to find other places where they may have been shared or plagiarized.

If you find an objectionable image, use Google’s image search tools to look for other places where that image might be online. Look for a little camera in the Google image search box. When you click the camera, it should give you a prompt to paste a url, or upload a file. When you click search, Google will do its best to show you the other places where the image has been copied. It will even show you visually similar images. Visit all of the pages that you control, and remove the objectionable images.

Digital information is a little like a hydra monster. You can cut off one head, but another may grow where you were not expecting. Google has a tool called “Google Alerts” that can help you track your name, and business name online. The process is simple. Just visit the Google Alerts page and enter any search query. Then when your query appears in a new story, blog, video description, or discussion board, google will send a link to your email.

If information comes up on a page that you don’t control, you can contact the page administrator and ask to have it removed. Be professional! Remember that anything you write in an email could also end up on their website. Never threaten legal action! If the content is really malicious, defamatory, and FALSE, you should contact your lawyer and let them handle the situation.

Avoid the chain letter scams that promises to protect you from social media networks “stealing your private information.” These letters just make you look foolish. If you are really concerned that the “private” information that you shared in a public forum will get “stolen” it’s best not to share that information in the first place. As long as you use a social media site, you are bound by the “Terms of Use” policy of that site. You can’t simply write a new deal for yourself that voids the agreement you already made. Leave the contract negotiations to your lawyer.

If you are responding to a bad review, it is best NOT to ask for it to be removed. Use it as an opportunity to show people how you handle customer service issues. Write a reply, and make it right. We all make mistakes, and have bad days sometimes. The way you fix your mistakes can become positive publicity.

You may find a lot of content that is beyond your control. Even if you do manage to get everything removed, it may take months before search results change. Some links may never disappear, but go to a “404 Page Not Found” page. You may be thinking, “Great, I don’t care. As long as I never see those pictures again!” Hold on, sit back down, because you are not done yet. A search that returns list of broken links is suspicious, and a search that doesn’t show any results at all is downright creepy!

The next step is to start posting the content that you want people to find. Use social media, and blogs to share things that people might want to know about you. Pintrest is a great place to share photos of things you like, or things you have learned. Twitter is a great way to let people know when you have just read a great article, or blog post. Create several profiles, and post to them often.

Get involved in your community. Professional groups and nonprofits are always looking for photo ops, blog posts, and social media content. Any positive press will help push negative content down on search result pages.

If you have personal accounts like Amazon, Netflix, or E trade, use a unique screen name for each account. You should also always make sure that your business name is very different from your screen names. This should make it harder for people who are searching for you to find these accounts.

You may be thinking “Gee, that’s nice, but what if I want to use my real name to have a personal life online.” Personal posts are fine, but don’t pull down your pants on Facebook if you wouldn’t do it in front of your customer’s face. Never post anything that you wouldn’t want to see as front page news. For example, “We’re on our way to Europe for two whole weeks. Please come break into our house while we are gone!” Consider everything public, and put the best of yourself online.

Information about you is out there in black and white. Never lie about yourself. If you frequently post political, pornographic, or religious content, you need to be prepared to answer questions about those posts. If there is no way to answer a question without hurting your reputation, it’s best to stay quiet. If you do want to pick a fight, and maybe become the next civil rights leader, be prepared to face any and all consequences.

Some people like to say that they have nothing to worry about, because they never do anything wrong. That argument assumes that everyone else is just perfect and honest as the self-righteous, out of touch idiot that made that statement. Can you seriously not think of one person or group that would benefit if they could make you look bad? Some business owners have even been known to post bad reviews on competitor’s pages. You are your own publicist. Use tools like Google Alerts to monitor all of your names and screen names. Remove content that hurts your reputation. Post content that builds your reputation. You cannot afford to ignore it any longer!

Is Your Business Card Sending the Right Messages?

Your smart phone may have replaced your rolodex, but old fashioned business cards are still the most widely accepted way to share your contact information with potential clients. Is your business card sending the right messages? Did you put the right information on your business card? Is your layout easy to follow?  Is your design appealing? Take out your business card, and get ready to make some notes.

Did you put enough information on your business card? Don’t just put your name, and company phone number. Your business card should tell people exactly what your company does; for example, “USA Kitchen Exhaust Cleaning and Inspection.” If it just says USA Cleaning, people might call you about janitorial services. Maybe that’s okay with you, but if you don’t want to spend extra time on the phone explaining your services, make sure you tell people exactly what your company does. Second, you should add a title that lets people know what you do; for example, “Outside Sales Associate,” or “Hood and Duct Cleaning Technician.” This way, people will call you with the right questions. Redirecting a customer’s call is frustrating and time consuming for all parties. The right words can maximize that tiny space, and ultimately save you time and money.

Do you have multiple methods of contact listed on your business card? Your phone number is a good start, but some people might want visit your website and send you an email. Some of the information you might include would be your office phone number, your toll free number, your business cell, your fax number, your e-mail, your website, your physical address or PO Box, and your social media business page(s). Make sure people can contact you quickly using the method that is most convenient for them.

Did you include a professional head shot?  Business cards are designed to facilitate personal connections. Your photo will help customers place a face with your name. You should also make sure to add your logo. This will help your customers associate your face with your brand.

Are your cards the right size? Standard business cards are three and one half inches wide and two inches tall. You can make your cards any size you want them to be, but large cards might not fit in a standard wallet, and slim cards may slip down into the folds. It is best to stick to the standard size. But, if you do want to change the size or shape of your card, you should change it dramatically. One way to do this is to use a die cutting machine. Your business card can be any shape you can imagine, and a little creativity will help you stand out. For example: a local comic book store has business cards in the shape of a Baterang. For those non nerds out there, see the picture.

Business card

This is definitely not a rectangle.

Be warned that most printers will add a charge for a non standard card shapes, but a little creativity may help you stand out.

Did you make a design mistake? Maybe you used blue text on a blue background. Did the colors look good on the screen, but didn’t look the same when they were printed. Is your font legible? Eight point font is a good size for your contact information. You may want to use a slightly larger font for your name and title.  Block fonts are easier to read at small sizes. Find yourself an objective editor and listen to their advice. Bad designs will make your information difficult to interpret.

Does your deign match your image? A cupcake bakery might have a business card with pink font and polka dots, but that design would not work for an investment banker. Remove all of the text from your business card, look at the elements that remain. If you have a white rectangle, you should seriously think about adding some color. Shapes and colors can accent important items, and separate unrelated elements. As mentioned above, the colors and shapes also give people an idea about the type of business that you have. The color shapes and patterns that you chose will help your business card convey its message quickly.

If your business cards match your image, do they match your other advertising materials? Be consistent with your colors, patterns, shapes, and fonts. Imagine if Coca-Cola decided to change the color of their cans to purple, but everything else stayed red. If you make a change, make sure it is motivated. For example Coca-Cola could make pink cans to show support for breast cancer research. Pink would be a motivated change. Purple would just raise questions. Colors, shapes patterns and fonts reach people on a semi subliminal level. We all know what the golden arches represent, and sometimes we get hungry just picturing them. They evoke strong memories of tastes smells, textures and feelings. You can harness this power for your own intentions. Take time to create a design scheme that will compliment your brand, and be consistent.

Have you made it easy for people to save your contact information? Asking someone to save your contact information to their phone memory is one of the most tedious and bothersome tasks that you can possibly impose upon them. QR codes can store all of your important details so that they can be scanned with a smart phone and automatically added to a contact list. One of the easiest ways to generate a QR code is to visit www.qrstuff.com. Follow the step by step numbers to enter you information, generate a code, and save the code to your hard drive. Then you can place the saved QR on your business card. Or, if you are a bit more tech savvy, you can download the Bump app from your app store. This free app lets you share your contact information by simply bumping your smart phone up against another smart phone as if you were making a toast. The only drawback is that the other person must also have the Bump app. If they don’t have it, you can tell them where to find it, and show them how easy it is to share your information. If you build it they will come! If you make it easy they will come even faster.

Did you find some areas where you could improve? One of the fastest and least expensive ways to create a quality business card is to use an online editor such as Uprinting.com. There, you can quickly choose a layout, enter your information, add embellishments, and order prints. When you finish, they will send a PDF proof of your design for approval before they send it to press. Uprinting.com is an excellent resource if you are looking to create or order business cards.

Always keep a stack of business cards with you, and make sure that you store them in a case that won’t bend or flex. Passing out a creased business card is tantamount to showing up in a wrinkled suit. Make sure you put enough information on your business card, and include multiple methods of contact. Take time to create a design scheme that will compliment your brand, and grab attention. And remember, if a tree falls down in the forest and no one is around to hear it, it’s probably because the tree didn’t pass out enough business cards.

Is Social Media Marketing For Business Worthwhile?

The answer is YES. Social media marketing for business is worth every minute you can devote, if you know how to invest your time and energy. As more and more brick and mortar businesses disappear, consumers are seeking new ways to connect with familiar brands. Main Street has moved to the mainframe, and social media has become the new town square. If you have only been using social media as a broadcast platform for free advertising or back linking, you are missing the point entirely. Social media is an interface for conversation. People don't log on to social media sites to look for spam. If you are trying to build a larger following, you should post relevant content that will enrich the conversation and inspire others to respond.

Spend your time and energy engaging the people who are likely to buy your products or services. You know them. You interact with them every day. Take the time to write down a clear detailed description of your target audience, and keep this profile close. Use it to determine where they are most likely going to look for you. If you are a contractor who aims to be a vendor for another business, you may have more success on a site like www.odesk.com instead of www.Facebook.com. But, there is no cookie cutter plan. You cannot just create a Facebook page and expect to find 1,000 people who want to talk to you. Odesk.com might not be the right place either. Take time to explore the internet and look for people or businesses that fit your target. Think like a customer who is looking for your product or service. Start with a search engine and ask questions that your customers ask. Follow the links to find the answers and meet other people who have the same questions. Then join the networks and boards that they have joined.

Once you have joined a site, take time to research that site. Every social media site is different. For example: LinkedIn is designed for professional networking. Therefore, the atmosphere of the site is very different from a site like Google Plus. Learn what is considered socially acceptable behavior before you post anything.

Also, be sure to complete all of the steps to build your profile. Some sites have more steps and ask for more information than others. For example: Facebook requires a cover picture in addition to a profile picture. Many people don't give it much thought, but the cover picture is the first thing that visitors will see when they click on a page. Statistics say that a page has less than five seconds to grab attention. A professional cover picture will help keep visitors interested.

When your profile is complete, take time to learn about the features of the site. Some networks allow you to post pictures, videos, polls, and blogs. Other sites, like twitter, limit your interactions to 140 characters. The site features will become the tools that you use to create your message. You must master these tools in order to give your message the best chance for impact.

When you start posting, you should keep posting. One of the biggest mistakes that people make with social media is to create a profile and let it wither on the vine. It's like going on a bad date where the conversation dies before the appetizer arrives. You just sit there and stare at each other, desperate to find something to say. If you want people to be interested in your products or services, you must keep the conversation going. Sometimes, you will be able to respond to posts from your followers, but you must be prepared for the awkward silence. It's hard to be creative and interesting on spot. Write your posts when you are inspired, and save them for when you need them. If an idea washes over you in the middle of the night, you should get up and ride the wave of inspiration while it lasts.

Create content that will encourage your audience to talk about their needs, and ask questions about your products and services. Look for articles and videos that might start a discussion. You can still post promotions and back links, but don't post them because you have nothing else to say. This makes you look like the guy on the bad date that starts talking about his new neck tie just so that he can fill the painful silence with some noise. Post often, but be sure to post something worthwhile.

It is a good idea share the same message on multiple sites. But you should be aware that if you have profiles on several social networks, it is likely that you have people that follow you on more than one site. It is true that audiences need to experience a message multiple times before they commit it to memory, but you should change the presentation for each post. One site might include a link to a video where you tour a jobsite before after a job is complete, and another could be a set of before and after photos that encourages people to find ten things that are different. Try to present the information to a different learning style every time you post your message. Learning styles are the way that people approach the task of learning new information. Everyone is different, and a detailed explanation of learning styles is far beyond the scope of this article. Just remember that the same message posted over and over again in the exact same way feels like spam. Change the way your audience experiences the message, and the message will seem fresh every time.

When you promote your social media presence, you should give people a reason to find you. Social media badges are appearing everywhere, and many times, people click on them only to find a page full of spam. People are more likely to click a badge if they have something to say to you. For example, an independent coffee shop could put a yelp badge on the side of their cups with a tag that says "What did you think? Tell us about it on Yelp." Let people know that you are different. Let them know that you are ready to have a real conversation.

Many people measure their social media success based on the number of page subscribers they see. There are even services out there that will let you buy followers, but all of the pages that they sell are robot pages. A Facebook page with one thousand followers is less impressive if they only have a 0.001% response rate when they post new content. Measure your success by the number of meaningful interactions you have with people that are genuinely interested in your products or services. When people post something on your social media pages, you should always post a reply, even if they didn't ask a question. Always thank them for posting, answer their question if they asked one, and ask them a question in reply. Keep the conversation going. Check back often to find new replies, and answer them quickly. Post content that will invoke a response and watch your investment grow.

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